Whetstone Junior Football Club, Whetstone, Leicester

Project Overview

Whetstone Junior Football Club is a youth sports organisation dedicated to developing young football talent in Whetstone, Leicester. The club offers various football programmes for children, fostering teamwork, sportsmanship, and personal growth. Recently, the club sought a custom solution that would enhance brand visibility while providing a functional and inviting addition to their facility.

Client’s Requirements

As part of their clubhouse renovation, Whetstone Junior Football Club needed a branded mat for the entrance area. Their specific requirements included:

• Logo Integration: To enhance brand visibility and instil pride.

• Durability: The mat needed to withstand high foot traffic during the football season.

• Low Maintenance: The mat had to be easy to clean and maintain due to its placement in a high-traffic area.

• Budget-Conscious: The solution had to be cost-effective and align with the club’s renovation budget.

Solution

Whetstone Junior Football Club opted for a Bespoke logo Mat from Heckmondwike, a leading manufacturer of commercial carpets. Here’s how the solution was executed:

Design and Customisation:

The final design included:

• Logo Integration: The club’s logo was prominently placed in the centre of the mat, ensuring it was the first thing noticed by anyone entering the clubhouse.

• Colour Matching: The mat was produced in the club’s signature colours, Willow, Scarlett, and Silver, matching their branding and creating a cohesive visual identity.

• Size Consideration: The mat was custom sized to fit the entrance area perfectly, providing both practicality and a welcoming appearance.

Material Selection

The custom mat was crafted from a high-quality blend of 85% polypropylene and 15% recycled polyester. Diamond was chosen for:

• Durability: Polypropylene is a strong, resilient fibre, making it perfect for high-traffic areas. It resists wear and tear, helping the mat maintain its appearance over time.

• Eco-friendliness: The inclusion of recycled polyester contributes to sustainability by reducing the environmental impact, aligning with the club’s values of environmental responsibility.

• Stain Resistance: Both fibres have natural stain-resistant properties, making the mat easy to maintain in a sports facility where dirt and moisture are common.

Delivery and Installation

Once the mat was manufactured, it was delivered to the club’s clubhouse and installed in the entrance area by Westcotes Flooring Contractor. The installation as seamless, and the mat fit perfectly, enhancing the overall atmosphere of the space

Results

The custom logo mat has had a significant impact on Whetstone Junior Football Club in multiple ways:

• Enhanced Brand Visibility: The prominent logo display reinforces the club’s brand identity, creating a stronger sense of community and pride.

• Increased Durability and Functionality: The mat withstands high foot traffic from game days, practice sessions, and events, maintaining its appearance with minimal wear.

• Easy Maintenance: Thanks to its stain-resistant materials, the mat is easy to clean and maintain, ensuring a neat, welcoming entrance for visitors.

• Positive Feedback: The mat has been praised for its quality finish and how it ties together the clubhouse’s interior décor.

• Cost–Effectiveness: The mat’s durability and low maintenance ensure it remains a cost-effective investment, eliminating the need for frequent replacements.

Project Summary

The custom logo mat provided by Heckmondwike was an ideal solution for Whetstone Junior Football Club. It successfully met the club’s objectives of enhancing brand visibility, improving functionality, and creating a professional, welcoming environment. The mat’s durability, ease of maintenance, and sustainable materials have made it an integral part of the clubhouse, providing long-term value to the club.

This project serves as a great example of how a thoughtfully designed addition to a sports facility can have lasting benefits, from reinforcing brand recognition to enhancing the overall experience for players, staff, and visitors.