How JD Sports Enhanced Its Store with Hippo

• This year, one of the largest JD Sports stores underwent a major renovation, with a key focus on creating a clean, welcoming, and highly functional entryway for customers. As part of this effort, the team chose Heckmondwike’s Hippo entrance matting in Anthracite to ensure both durability and an aesthetically pleasing finish.

• The primary challenge was selecting an entrance matting solution that could handle high foot traffic while maintaining a clean and polished look, as the entrance was expected to see a significant flow of customers. Therefore, it was crucial that the matting effectively trapped dirt and moisture without compromising on design.

• The Hippo entrance matting was selected for its heavy duty, high-performance fibres, which trap dirt, moisture, and debris. Designed for high-traffic areas, Hippo offers anti-fray and low maintenance properties, making it ideal for the store’s busy entryway. Additionally, its rubber waffle backing is a key feature, providing a non-slip, stable placement that minimises any risk of movement as customers enter the store. This added stability enhances the overall safety of the entrance.

• Since its installation, the new entrance has exceeded expectations. It has significantly reduced the amount of dirt brought into the store, contributing to cleaner floors and reduced maintenance costs. The combination of practicality and style has received positive feedback from staff and customers, with the matting enhancing the store’s overall look and feel. The rubber waffle backing also provided additional benefits, such as improved cleanliness and durability, while helping to maintain the mat’s shape and function over time.

Ultimately, the Hippo entrance matting delivered exceptional performance, combining its high-performance fibres with a reliable rubber waffle backing to meet the store’s needs. This solution enhanced the overall store experience and proved that the right entrance solution can make a significant difference, making the store’s entrance both functional and visually appealing.