How JD Sports Enhanced Its Store with Hippo

Project Overview

This year, one of the largest JD Sports stores embarked on a major renovation project aimed at improving the overall customer experience. A central part of the renovation was the redesign of the store’s entryway, with a specific focus on creating an entrance that was both clean and welcoming, while also being highly functional. To address these needs, the team chose Heckmondwike’s Hippo Entrance Matting in Anthracite, known for its durability and aesthetic appeal.

The Challenge

The key challenge was to select an entrance matting solution that could withstand high foot traffic while still maintaining a polished and professional appearance. Given the expected flow of customers, it was vital that the matting efficiently trapped dirt, moisture, and debris, without detracting from the store’s welcoming look. The entrance area had to remain clean and safe while also complementing the store’s modern design.

The Solution

After a thorough evaluation, the team decided on Hippo entrance matting for several reasons. Its heavy-duty, high-performance fibres were specifically designed to capture dirt, moisture, and debris, making it ideal for high-traffic areas. The matting’s anti-fray properties and low maintenance requirements also made it an attractive option for the store, ensuring long-lasting performance and easy upkeep. Additionally, the rubber waffle backing of the matting was an important feature. This backing provided a non-slip, stable placement, reducing the risk of movement and improving the safety of customers entering the store.

The Result

Since its installation, the Hippo entrance matting has exceeded expectations in several key areas:

• Reduced Dirt and Moisture: The matting significantly reduced the amount of dirt and moisture tracked into the store, contributing to cleaner floors and a more hygienic environment.

• Lower Maintenance Costs: By capturing dirt and debris before it reached the store’s floors, the matting has helped reduce the time and costs associated with cleaning and maintenance.

• Positive Feedback: Both staff and customers have expressed positive feedback about the matting, with many commenting on its clean, stylish look as well as its practicality.

• Durability and Stability: The rubber waffle backing provided additional benefits, ensuring that the matting stayed in place and maintained its shape over time, even under heavy foot traffic.

Project Summary

The installation of Hippo entrance matting at the JD Sports store has proven to be an excellent decision. The matting not only met the store’s practical needs for high-traffic areas but also enhanced the visual appeal of the entryway. By combining durability, functionality, and style, the solution successfully addressed the challenges posed by the busy store environment. This case study demonstrates that the right entrance matting solution can have a significant impact on both the aesthetic and operational efficiency of a retail space, contributing to a more pleasant and efficient customer experience.