Paultons Park is a family theme park located in Hampshire, near the New Forest National Park. Spanning 140 acres, it features over 70 rides and attractions and continues to expand, offering new experiences for visitors of all ages.

In May 2025, the park unveiled its latest addition: Ghostly Manor, a £3.5 million immersive indoor attraction and the world’s first ‘Gameplay Theatre.’ This interactive dark ride invites guests into the eerie and mysterious home of Dr. Benjamin Kinley, an eccentric supernatural expert with a ghost problem on his hands.

Designed for Atmosphere and Efficiency

To complement the ride’s custom design, Heckmondwike provided a bespoke flooring solution tailored to meet the specific requirements of Ghostly Manor.

A total of 300m² of Diamond Tiles in Charcoal were installed throughout the attraction. The deep, dark tone and textured finish not only enhanced the ride’s mystical atmosphere but also provided practical benefits such as slip resistance and long-lasting performance, ensuring both safety and style in a high-use environment.

To further enhance the experience, a custom sheet matting product measuring 2.50m x 2.00m was developed, featuring specially designed arrows and numbers. These elements were precisely cut into the carpet tiles to guide guests to the correct rows as they prepare to board the ride. This feature not only improves crowd flow and boarding efficiency but also aligns seamlessly with the overall visual design of the attraction.

On-Site Installation 

To bring this vision to life on-site, we partnered with NCF Contracts, who carried out the installation with outstanding precision and attention to detail. Their experience in high-profile commercial fitouts ensured the matting was laid flawlessly, aligning exactly with the ride’s operational flow and themed layout.

From Concept to Completion

To emphasise the bespoke nature of this installation, below are the original hand-drawn concept sketch and the final production proof of the directional matting, showcasing the detailed planning and creative effort behind this custom flooring solution. These visuals illustrate how custom design played a critical role in bringing Ghostly Manor to life, down to the smallest details.

Impact on Visitor Experience

Overall, the integration of custom flooring in Ghostly Manor functions as a key interpretive element. It seamlessly enhances the ride’s thematic atmosphere while prioritising visitor safety and operational efficiency. This thoughtful design choice deepens the immersive storytelling experience, enabling guests to fully connect with both the environment and the narrative.

The first official Peter Rabbit Café in Europe opened its doors on April 16^th this year, just in time for Easter. Nestled in the heart of the highly touristic Lake District in Bowness-on-Windemere, the café is a magical addition to the World of Beatrix Potter. Every detail of the café is rooted in the themes of Beatrix Potter’s world to transport visitors into Peter Rabbit’s enchanting realm. From the carefully curated music and menu to visionary interior décor, it offers a fully immersive dining experience, bringing the beloved characters and stories to life in the most unique way.

Positioned at the entrance, the logo mat is one of the first visual cues a customer encounters. It serves not only a practical function but also acts as an immediate introduction to the brand. In commercial industries such as retail and hospitality, branded entrance mats have gained recognition as effective tools for visual branding. Research suggests that this first point of contact can create a tactile and visual connection between the customer and the brand, helping to set expectations and strengthen brand identity from the moment they walk through the door.

The café’s interior décor carefully curates a brand image that combines vintage illustrations with modern design elements, resulting in a timeless and visually engaging aesthetic. The logo mat contributes to this identity through its soft blue background, which features a subtle white outline of a rabbit, a direct visual reference to Peter Rabbit.

This design not only reinforces the iconic imagery associated with Peter Rabbit but harmonises with the café’s whimsical, nature-inspired interior, serving as a key component of environmental branding; a strategy that integrates design elements such as furniture, colour schemes, and signage to express the brand’s personality. In a setting so deeply connected to childhood memories and family experiences, the entrance mat plays a powerful role in reinforcing the nostalgic atmosphere tied to Beatrix Potter’s stories.

The mat also serves a practical function as the first line of defence against dirt and moisture, helping to preserve the cleanliness and safety of the café’s interior. To meet these demands, it is constructed using Diamond, known for its durability and ease of maintenance. The mat features a heavy-duty, commercial-grade rubber waffle backing and a high-traction surface designed to minimise the risk of slips, an especially important consideration given the often-rainy climate of the Lake District. The logo and imagery are securely affixed to the mat’s surface using industrial-grade glue, allowing it to endure daily foot traffic while retaining the sharpness and vibrancy essential to supporting the café’s visual storytelling and brand identity.

Ultimately, the integration of these principles in the design of the bespoke mat at the Peter Rabbit Café exemplifies how visual identity can be seamlessly woven into every aspect of the customer experience, while still fulfilling essential functional requirements.

To elevate your own branding strategy, consider investing in a Bespoke Logo Mat, crafted from a high-performance blend of 85% polypropylene and 15% recycled polyester that combines durability, sustainability, and visual impact from the moment your customers walk through the door.

Project Overview

Whetstone Junior Football Club is a youth sports organisation dedicated to developing young football talent in Whetstone, Leicester. The club offers various football programmes for children, fostering teamwork, sportsmanship, and personal growth. Recently, the club sought a custom solution that would enhance brand visibility while providing a functional and inviting addition to their facility.

Client’s Requirements

As part of their clubhouse renovation, Whetstone Junior Football Club needed a branded mat for the entrance area. Their specific requirements included:

• Logo Integration: To enhance brand visibility and instil pride.

• Durability: The mat needed to withstand high foot traffic during the football season.

• Low Maintenance: The mat had to be easy to clean and maintain due to its placement in a high-traffic area.

• Budget-Conscious: The solution had to be cost-effective and align with the club’s renovation budget.

Solution

Whetstone Junior Football Club opted for a Bespoke logo Mat from Heckmondwike, a leading manufacturer of commercial carpets. Here’s how the solution was executed:

Design and Customisation:

The final design included:

• Logo Integration: The club’s logo was prominently placed in the centre of the mat, ensuring it was the first thing noticed by anyone entering the clubhouse.

• Colour Matching: The mat was produced in the club’s signature colours, Willow, Scarlett, and Silver, matching their branding and creating a cohesive visual identity.

• Size Consideration: The mat was custom sized to fit the entrance area perfectly, providing both practicality and a welcoming appearance.

Material Selection

The custom mat was crafted from a high-quality blend of 85% polypropylene and 15% recycled polyester. Diamond was chosen for:

• Durability: Polypropylene is a strong, resilient fibre, making it perfect for high-traffic areas. It resists wear and tear, helping the mat maintain its appearance over time.

• Eco-friendliness: The inclusion of recycled polyester contributes to sustainability by reducing the environmental impact, aligning with the club’s values of environmental responsibility.

• Stain Resistance: Both fibres have natural stain-resistant properties, making the mat easy to maintain in a sports facility where dirt and moisture are common.

Delivery and Installation

Once the mat was manufactured, it was delivered to the club’s clubhouse and installed in the entrance area by Westcotes Flooring Contractor. The installation as seamless, and the mat fit perfectly, enhancing the overall atmosphere of the space

Results

The custom logo mat has had a significant impact on Whetstone Junior Football Club in multiple ways:

• Enhanced Brand Visibility: The prominent logo display reinforces the club’s brand identity, creating a stronger sense of community and pride.

• Increased Durability and Functionality: The mat withstands high foot traffic from game days, practice sessions, and events, maintaining its appearance with minimal wear.

• Easy Maintenance: Thanks to its stain-resistant materials, the mat is easy to clean and maintain, ensuring a neat, welcoming entrance for visitors.

• Positive Feedback: The mat has been praised for its quality finish and how it ties together the clubhouse’s interior décor.

• Cost–Effectiveness: The mat’s durability and low maintenance ensure it remains a cost-effective investment, eliminating the need for frequent replacements.

Project Summary

The custom logo mat provided by Heckmondwike was an ideal solution for Whetstone Junior Football Club. It successfully met the club’s objectives of enhancing brand visibility, improving functionality, and creating a professional, welcoming environment. The mat’s durability, ease of maintenance, and sustainable materials have made it an integral part of the clubhouse, providing long-term value to the club.

This project serves as a great example of how a thoughtfully designed addition to a sports facility can have lasting benefits, from reinforcing brand recognition to enhancing the overall experience for players, staff, and visitors.

Project Overview

Redhill School, located in Stourbridge, West Midlands, is committed to providing an environment that reflects its ethos of excellence, inclusivity, and professionalism. The school sought to create a welcoming and visually appealing entrance that would leave a strong first impression on visitors, parents, and students. To achieve this, they decided on a bespoke inset logo mat that would serve both a functional and aesthetic purpose, while also showcasing the school’s branding.

Redhill School’s Requirements

Redhill School’s primary goals for the entrance mat were:

• Durability: To withstand high foot traffic, as the school is a busy environment.

• Branding: To incorporate the school’s branding elements, such as the logo and colours, in a professional and striking way.

• Functionality: To contribute to the cleanliness of the school by capturing dirt and moisture from shoes, ensuring a safe and tidy entrance area.

Solution

Heckmondwike worked closely with Redhill School to design a mat that perfectly aligned with the school’s requirements.

Design and Customisation:

• Logo Integration: The school’s logo was meticulously inset into the mat’s surface. This allowed the logo to be an integral part of the mat, providing a sleek, modern look while maintaining the integrity of the school’s design.

• Colour Match: The mat was design using Redhill School’s official colour scheme to ensure it blended seamlessly with the existing décor. This included Azure Blue, blue, green, Willow, White, and Yellow.

• Size and Shape: After measuring the entrance area, a custom-sized mat was created to ensure it fit into the space.

Material and Durability:

• High Performance Materials: The mat was crafted using Heckmondwike’s Diamond entrance area carpet, which incorporates a durable cobbled surface. This material is made of 85% polypropylene and 15% recycled polyester, ensuring the mat is both long-lasting and functional under high foot traffic. It effectively absorbs moisture and traps dirt, contributing to the cleanliness of the school’s entrance.

• Sleek and Durable: The absence of a backing in the design allows the mat to lie flat against the floor, reducing the risk of curling or shifting over time.

• Easy maintenance: The mat’s high-quality fibres resist dirt and stains, making it easy to maintain. Dirt and moisture are trapped efficiently, while the inset logo remains crisp and vibrant, without being compromised by heavy use.

Results

The installation of the custom inset logo mat by Hillcrest Flooring has not only enhanced Redhill School’s entrance but has also provided practical benefits in terms of safety, cleanliness, and branding. The key results include:

• Enhanced first impressions: The sleek, inset design makes a bold first impression on visitors, parents, and students, reinforcing the school’s professional image.

• Clean and Safe Entrance: The mat effectively traps dirt, moisture, and debris, keeping the entrance area cleaner and reducing the cleaning workload. It also enhances safety by helping to prevent slipping.

• Brand Recognition: The inset logo draws attention to the school’s branding, strengthening its visual identity in a subtle but impactful way. The mat serves as a statement piece that reflects the values of the school.

• Durability: The mat’s construction ensures it retains its high-quality appearance despite heavy foot traffic. The inset design also guarantees its longevity without compromising the visual appeal of the logo.

Project Summary

The bespoke logo mat has proven to be the ideal solution for Redhill School. It combines both practicality and style, showcasing the school’s brand while maintaining a clean and safe entrance. Heckmondwike’s attention to detail, high-quality materials, and customer-focused approach have contributed to the success of this project. The school is pleased with the long-lasting results and would recommend the solution to other institutions seeking a high-quality, functional, and branded entrance mat.

Project Background

Dreams, a well-known British retailer specialising in beds and mattresses, sought to create an inviting and functional retail space in their East Sheen location. The store needed a flooring solution that could withstand high foot traffic, match the store’s modern design, and help maintain a clean, welcoming environment for customers. To meet these requirements, Dreams selected high-performance products from Heckmondwike, a leading manufacturer of carpet solutions, specifically the Hobnail carpet and the Diamond entrance mat.

Hobnail Carpet

• The Hobnail carpet features a unique, cobbled diamond-effect texture, designed with demanding environments in mind. It provides the resilience crucial for retail settings, while also offering distinctive visual appeal. This made it an excellent choice for the high-traffic area of the Dreams store, where durability and style needed to be balanced.
• Hobnail also delivers significant practical advantages for a busy store. One of its standout features is the 25dB impact nose reduction, helping to absorb sound and contribute to a more comfortable shopping experience.
• The carpet’s anti-ravel texture ensures it maintains its integrity over time, preventing fraying or unravelling. Additionally, its durability helps lower overall maintenance costs, making it a cost-effective choice in the long run.

Diamond Entrance Mat

• Diamond is designed specifically for use in entrance areas, as its durable cobbled surface serves as a functional and aesthetic element. It is available in a wide range of colours, enabling customisation to suit the store’s interior design.
• Its cobbled texture makes it an ideal solution for areas with high traffic, like the entrance to the Dreams store. The mat effectively traps dirt and moisture, helping to maintain a clean environment by preventing the spread of debris into the store.
• The entrance mat can serve as an important branding tool, with the option for personalised designs, like logos. This strengthens Dreams’ overall branding strategy and enhances the customer experience from the moment customers enter the store.

Design and Aesthetic

The choice of Hobnail and Diamond flooring seamlessly integrated with the store’s modern interior design. The cobbled texture of both products creates an elegant, textured look that adds visual depth to the space without overwhelming it.

Hobnail was incorporated into the design using steel, chosen from Hobnail’s neutral colour palette, to complement the store’s sleek, contemporary style.

The diamond entrance mat made an immediate impression as customers entered the store, drawing attention to the store’s branding and creating a clean, professional first impression.

The combination of these two products ensured a consistent aesthetic throughout the store, with the durability of the flooring solutions supporting the store’s overall functionality.

Performance and Durability

Both Hobnail and Diamond can withstand heavy foot traffic, hence why they were selected for the busy retail space. The impact noise reduction provided by the Hobnail carpet helps minimise noise in the store, while the Diamond mat prevents dirt and moisture from being tracked in.

The anti-ravel texture of Hobnail and the durable, non-fraying surface of the Diamond mat ensure that the flooring remains in top condition with minimal upkeep.

Outcome

The selection of Heckmondwike’s Hobnail carpet and Diamond entrance mat for the Dreams store in East Sheen successfully addressed the store’s design and performance requirements. The store benefits from an aesthetically pleasing, durable flooring solution that enhances the shopping experience for customers and supports the store’s branding.

For example, the new flooring has created a welcoming and comfortable environment, with the high-performance carpet contributing to a clean, noise-controlled atmosphere. Customers now enjoy a pleasant shopping experience with less distraction from noise and dirt.

Additionally, the flooring has proven to be a cost-effective solution, reducing maintenance costs and standing up to the wear and tear of daily use. As a result, the store has seen a noticeable improvement in the overall presentation and functionality of the retail space.

• Chestnut Park is a new primary school being built in Yatton, North Somerset.

• Clevedon Learning Trust (CLT) will run the school once it opens, currently scheduled for September 2021. Initially, the school will educate up to 210 pupils, with scope to increase its capacity to meet future demand from local housing developments.

• The £4.8million project is being constructed and developed by Willmott Dixon, in partnership with North Somerset Council supporting the design and build.

• Due to Heckmondwike’s close relationship with Willmott Dixon, the company specified Heckmondwike’s products for various areas of the site.

• Heckmondwike supplied just under 700 square metres of carpet for the project. This included 613 square metres of the company’s leading Supacord carpet tiles in Pacific Blue, alongside 65 square metres of Battleship specialist entrance matting in Ash Grey.

• Manufactured in the UK since 1973, Supacord is widely recognised as the market-leading carpet for the education sector. Its hard-wearing properties make it ideal for the sector, provided the strength required to last the test of time in the most challenging environments.

• Supplied and installed by local flooring contractor and long-standing Heckmondwike customer, Craftsman Flooring.

• Chestnut Park is a new primary school being built in Yatton, North Somerset.

• Clevedon Learning Trust (CLT) will run the school once it opens, currently scheduled for September 2021. Initially, the school will educate up to 210 pupils, with scope to increase its capacity to meet future demand from local housing developments.

• The £4.8million project is being constructed and developed by Willmott Dixon, in partnership with North Somerset Council supporting the design and build.

• Due to Heckmondwike’s close relationship with Willmott Dixon, the company specified Heckmondwike’s products for various areas of the site.

• Heckmondwike supplied just under 700 square metres of carpet for the project. This included 613 square metres of the company’s leading Supacord carpet tiles in Pacific Blue, alongside 65 square metres of Battleship specialist entrance matting in Ash Grey.

• Manufactured in the UK since 1973, Supacord is widely recognised as the market-leading carpet for the education sector. Its hard-wearing properties make it ideal for the sector, provided the strength required to last the test of time in the most challenging environments.

• Supplied and installed by local flooring contractor and long-standing Heckmondwike customer, Craftsman Flooring.

• Chestnut Park is a new primary school being built in Yatton, North Somerset.

• Clevedon Learning Trust (CLT) will run the school once it opens, currently scheduled for September 2021. Initially, the school will educate up to 210 pupils, with scope to increase its capacity to meet future demand from local housing developments.

• The £4.8million project is being constructed and developed by Willmott Dixon, in partnership with North Somerset Council supporting the design and build.

• Due to Heckmondwike’s close relationship with Willmott Dixon, the company specified Heckmondwike’s products for various areas of the site.

• Heckmondwike supplied just under 700 square metres of carpet for the project. This included 613 square metres of the company’s leading Supacord carpet tiles in Pacific Blue, alongside 65 square metres of Battleship specialist entrance matting in Ash Grey.

• Manufactured in the UK since 1973, Supacord is widely recognised as the market-leading carpet for the education sector. Its hard-wearing properties make it ideal for the sector, provided the strength required to last the test of time in the most challenging environments.

• Supplied and installed by local flooring contractor and long-standing Heckmondwike customer, Craftsman Flooring.

• Chestnut Park is a new primary school being built in Yatton, North Somerset.

• Clevedon Learning Trust (CLT) will run the school once it opens, currently scheduled for September 2021. Initially, the school will educate up to 210 pupils, with scope to increase its capacity to meet future demand from local housing developments.

• The £4.8million project is being constructed and developed by Willmott Dixon, in partnership with North Somerset Council supporting the design and build.

• Due to Heckmondwike’s close relationship with Willmott Dixon, the company specified Heckmondwike’s products for various areas of the site.

• Heckmondwike supplied just under 700 square metres of carpet for the project. This included 613 square metres of the company’s leading Supacord carpet tiles in Pacific Blue, alongside 65 square metres of Battleship specialist entrance matting in Ash Grey.

• Manufactured in the UK since 1973, Supacord is widely recognised as the market-leading carpet for the education sector. Its hard-wearing properties make it ideal for the sector, provided the strength required to last the test of time in the most challenging environments.

• Supplied and installed by local flooring contractor and long-standing Heckmondwike customer, Craftsman Flooring.

• Chestnut Park is a new primary school being built in Yatton, North Somerset.

• Clevedon Learning Trust (CLT) will run the school once it opens, currently scheduled for September 2021. Initially, the school will educate up to 210 pupils, with scope to increase its capacity to meet future demand from local housing developments.

• The £4.8million project is being constructed and developed by Willmott Dixon, in partnership with North Somerset Council supporting the design and build.

• Due to Heckmondwike’s close relationship with Willmott Dixon, the company specified Heckmondwike’s products for various areas of the site.

• Heckmondwike supplied just under 700 square metres of carpet for the project. This included 613 square metres of the company’s leading Supacord carpet tiles in Pacific Blue, alongside 65 square metres of Battleship specialist entrance matting in Ash Grey.

• Manufactured in the UK since 1973, Supacord is widely recognised as the market-leading carpet for the education sector. Its hard-wearing properties make it ideal for the sector, provided the strength required to last the test of time in the most challenging environments.

• Supplied and installed by local flooring contractor and long-standing Heckmondwike customer, Craftsman Flooring.